I decided in this blog to go off of the rather massive discussion in class today regarding appropriate dress attire while giving a presentation. As the “motivator” of the discussion, Steve Jobs’s first unveiling of the iPhone was used as an example. In Jobs’s presentation, he is wearing a plain black turtle neck, jeans, and sneakers. With this being said, Jobs’s attire for the event was a topic of controversy. I myself was unsure of the attire at first; however, I changed my mind about halfway through the presentation. Right when Jobs walked out, all I thought was “isn’t this a major event? Where’s his suit?” As I said before, halfway through I couldn’t get over how genius of an outfit choice this was for the event. I mean think about it…
* We already know how much of a genius Jobs is
* His audience is a group of everyday people
* The main focus is the product
* He knows what his audience wants to see
With all of this in mind, why wouldn’t Jobs wear something like he ended up walking out in? Just as he explained in his presentation, the iPhone was made for the average person. This is what made it different from any other smartphone of the time. Where am I going with this you might be asking? The main point of the outfit was to connect to the audience. I believe that Jobs wanted his audience to see him as equal and as an average person. After all, he wants to live and breathe his products. Therefore, if the product is easy for the average person, he wants to show that he is “the average person.” Thus, no suit and tie was needed; the message was conveyed in an extraordinary way that made people want to go out and get the phone.

That sure was a intense class discussion! I agree with you 100% though! I used to think that whenever you were to take part in an important engagement, especially one in front of many people, you had to dress in a suit and tie attire. Steve Jobs definitely proved that point wrong! He could of shown up naked and people would of still listened to him. He knew how to keep their attention with his words and of course the best invention of the century. He showed that he could be as casual as his audience and that not only kept the audience's attention at his actual presentation but also mine as well. I wish I could of had the chance to meet him one day, he seems like such a cool and down to earth guy!
ReplyDeleteI liked how in this post you recapped the situation and set the scene, which is something I feel I need to work on because one cannot just assume your audience knows exactly what you're talking about.
ReplyDeleteI had this discussion in access last Tuesday because I was going on a field trip the day you guys talked about it in class, and I feel like I worded my opinion wrongly. I like the way Mr. Carty put it, where you want to have "respect for the occasion". I think what Jobs did worked for him, especially with the points you made about the iPhone coming off as something the Average Joe could use. I do not think straight up pajama pants are an acceptable errand-running outfit, and I also think a pinstriped pantsuit may be overkill for a Capstone Presentation. Honestly, I think it comes down to looking *polished*. You want to wear jeans and a t-shirt? Fine, but they better fit and they better not be stained. This isn't the theatre, you're not playing a slob, so unless your presentation calls for it then PLEASE be polished. Great post!:)